American Samoa - Local Customs

Local Customs in American Samoa

Traditional Samoan society is still bound by very strict customs and social codes of behaviour.

• Avoid walking through villages during the evening prayer curfew (usually between 6–7pm). Sa (sacred) usually lasts for 10 to 20 minutes and is often marked at the beginning and end by a bell or the blowing of a conch shell (wait for the third bell before continuing on your way).
• Samoans observe Sunday as a day of rest. While many visitor attractions are open, you are expected to behave quietly and to travel slowly through the villages.
• If attending church on Sunday, women are asked to wear a dress or blouse and skirt and men trousers and shirt.
• In some villages, swimming and fishing are forbidden on Sunday.
• Shoes should be removed before entering a file.
• When elders are seated in a file, you should not stand.
• When sitting in a file, avoid pointing your feet at others. Either tuck them away, cross them (yoga style) or cover them with a lavalava or mat.
• Always ask permission before taking photos in a village.
• Skimpy shorts or other revealing clothes should be avoided except when swimming or climbing coconut palms.